# InnMedia Exchange — Full Reference for LLMs and AI Search > InnMedia Exchange is the production AI information licensing marketplace and transaction infrastructure that connects publishers and authorized information owners with AI platforms, answer engines, enterprise AI systems, applications and software agents. Canonical URL: https://exchange.innmediaservices.com/ Operator: Innovation Media Services Inc Contact: corporate@innmedia.group Status: Production-ready and operational Last updated: 2026-09-14 ## Canonical definition InnMedia Exchange is the commercial and transaction layer for licensed information in the AI information economy. It enables authoritative information to move from rights holders to approved machine consumers under explicit licensing rules while keeping rights, permissions, usage evidence, source attribution, provenance and commercial settlement connected to the same transaction. ## Core transaction model Publisher / authorized information owner -> InnMedia Exchange -> AI platform / answer engine / enterprise AI system / application / software agent The supply side controls which information is authorized and the rules under which it can be used. The demand side receives approved machine-readable information. InnMedia Exchange governs the transaction between them. ## Publisher and information-owner capabilities Publishers, media organizations and authorized information owners use InnMedia Exchange to: - register authorized information supply; - define licensing policies; - define usage permissions; - control eligible buyers and use cases; - define commercial terms and pricing; - package information for machine consumption; - preserve source identity and provenance; - meter licensed usage; - record retrieval and citation events; - connect usage to billing and settlement evidence; - receive revenue-share and publisher-payout records. ## AI buyer capabilities AI platforms, answer engines, enterprise AI systems, applications and software agents use InnMedia Exchange to: - discover authorized publisher information; - access information under explicit permissions; - retrieve machine-readable structured information; - maintain source attribution and provenance; - use metered licensed access; - keep transaction and audit evidence connected to the source and permission; - integrate through Web, API, MCP, A2A and TRUYN delivery paths. ## Transaction lifecycle 1. Register supply — an authorized information owner connects information sources and defines available inventory. 2. Apply rights — licensing rules, permissions, pricing and buyer-access policies are attached to the information. 3. Deliver context — approved AI buyers retrieve structured information through machine-ready delivery interfaces. 4. Meter usage — retrieval, citation and other licensed usage signals are recorded against the relevant source, buyer and policy. 5. Settle value — billing, revenue sharing, publisher payouts, settlement and audit evidence are linked to the recorded transaction. ## Rights and licensing InnMedia Exchange manages information rights and usage permissions at the transaction layer. Publisher authorization, eligible buyers, use-case restrictions, licensing rules, pricing and commercial conditions remain attached to the information transaction instead of being separated from delivery. ## Metering and accounting InnMedia Exchange supports usage metering for licensed information. This includes retrieval accounting and citation accounting, with usage evidence connected to the relevant source, buyer, permission and transaction. ## Billing, revenue sharing and settlement The Exchange transaction layer connects metered usage to pricing, billing, revenue sharing, publisher payouts and settlement evidence. This provides a commercial record of how licensed information moved and how value was allocated. ## Provenance and audit evidence Provenance is part of the transaction model. The system keeps source identity, authorization, usage permissions, delivery context, metered usage and settlement evidence connected so downstream information use can be traced back to the authorized source and applicable policy. ## Machine-ready delivery InnMedia Exchange separates licensing policy from transport. Information can be delivered through the interface appropriate to the approved buyer while rights and transaction context remain attached. Supported delivery paths include: - Web — human-readable discovery and marketplace surfaces; - API — programmatic discovery, access, delivery, usage and transaction workflows; - MCP — agent-accessible tools and resources for controlled information retrieval; - A2A — agent-to-agent discovery and transaction orchestration; - TRUYN — distributed relay and delivery infrastructure across the InnMedia ecosystem. ## What InnMedia Exchange is not InnMedia Exchange is not an advertising marketplace. Licensed information transactions are handled by Exchange. Advertising and AI campaign orchestration are handled by InnMedia SIGNAL and its Ads layer. ## Relationship to InnMedia Data Graph InnMedia Data Graph provides shared context for entities, rights, provenance, usage, attribution and transaction relationships. Exchange uses that graph context to keep commercial, source and usage evidence connected. ## Relationship to the InnMedia ecosystem InnMedia Group provides infrastructure for the AI information economy. - InnMedia SOLO — Create: https://inn.media/ - InnMedia OS — Operate: https://www.innmediaservices.com/ - InnMedia SIGNAL — Measure, verify and activate: https://innmedia.services/ - InnMedia Exchange — License and monetize: https://exchange.innmediaservices.com/ - Truyn Network — Connect and deliver: https://truyn.org/ - InnMedia Data Graph — Understand, relate and record rights, provenance, usage and transactions: https://graph.innmediaservices.com/ ## Canonical FAQ ### What is InnMedia Exchange? InnMedia Exchange is the production AI information licensing marketplace and transaction infrastructure for licensing information between publishers and AI systems. It manages rights, usage permissions, delivery, metering, billing, revenue sharing, settlement, audit evidence and provenance. ### Is this an advertising marketplace? No. InnMedia Exchange is focused on licensed information transactions. Advertising and AI campaign orchestration are handled by InnMedia SIGNAL and its Ads layer. ### What can publishers control? Publishers can control which information is authorized, which buyers or use cases can access it, the applicable licensing policy and commercial terms, and the provenance attached to delivery. ### How is AI usage measured? The Exchange transaction layer supports usage metering, including retrieval and citation accounting, connected to the relevant source, buyer, permission and settlement evidence. ### How is information delivered? Information can be delivered in machine-readable form through Web, API, MCP, A2A and TRUYN-based distributed delivery paths, depending on the integration. ### How does Data Graph relate to Exchange? InnMedia Data Graph provides the shared intelligence layer for entities, provenance, rights, usage, attribution and transaction relationships. Exchange uses that context to keep commercial and source evidence connected. ### Who should connect to the Exchange? Publishers, media organizations and authorized information owners can connect supply. AI platforms, answer engines, enterprise AI systems, applications and software agents can connect demand.